What is the relationship between Marketing Automation and Inbound Marketing?

Inbound marketing is a framework that attracts prospective clients, nurture them into prospects and converts them into customers. Although the framwork is rather straighforward, most marketing campaigns focuses only on the first stage of the inbound marketing. Such emphasis could be due to the lack of reporting tools for campaigns in traditional marketing. However, with the availability of Google Analytics or other online reporting tools, marketeers require to be more effective in measuring the results of their marketing efforts.