What Should Entrepreneurs Understand about Digital Marketing Training?
What Should Entrepreneurs Understand about Digital Marketing Training?
Understanding Digital Marketing Training
The way search engines work and the way people use them has changed quite a bit over the years. It’s an always evolving area of digital marketing and you must have plenty of training within this area. Here are some of the things every entrepreneur should understand about digital marketing training.
You Need More than Just PPC Ads
Some businesses think using Pay Per Click ads is all they really need. While PPC can help you find new business leads, it has less impact than it used to.
Organic traffic converts at a higher rate and provides a better choice compared to PPC. It’s very easy to waste money on PPC ads if you don’t’ set them up right and track them. However, with organic content grabbing ranking and social attention, you won’t need to spend nearly as much and you can have a much larger impact for a longer amount of time. This leads to the next thing all entrepreneurs should understand about digital marketing training.
Excellent Content will Provide Long-Term Rewards
Some blog posts pick up an initial set of visitors and fall off the map only to bring in the occasional visitor over time. However, other, high-quality blog posts will bring in traffic initially and for the long-term of your website. When you create usable content readers can gain something from immediately, it has the ability to go viral on social media, grab ranking on search engines and get linked to by other blogs and websites. A great blog post may product hundreds, even thousands of visitors right off the bat and still bring in visitors every single day for the life of the blog post.
A Mobile-Friendly Strategy is a Must
When it comes to digital marketing, you must create a mobile-friendly strategy for your website. No longer is the internet just about desktops and laptops. Google even gives websites a boost in the rankings if they have a mobile-friendly format.
Google even announced that mobile search has surpassed desktop search in many countries including both Japan and the United States. With more people searching for you on their phone or tablet, you cannot afford to go without a mobile-friendly strategy.
SEO isn’t a Project and it’s Certainly Not Dead
The biggest myth you may hear when going through any type of digital marketing training is that SEO is dead or a waste of your time. This is simply not true. SEO is an ongoing strategy and something you need to pay attention to whenever you engage in digital marketing. As a startup or major business, you should be investing in SEO full-time.
SEO will never be dead, as long as there are search engines are out there. They will always have a way of ranking websites and SEO will always be there to help increase your ranking. Even through the many updates of Google, SEO is very much alive and a strategy every entrepreneur should be using in their digital marketing campaigns.
Understanding what digital marketing is all about is very important to any entrepreneur. It starts with the right website, but goes far deeper when you actually get into quality digital marketing training. You want to make sure you get the most out of your training, so that you will be prepared to adapt and change as the field of digital marketing changes.