Lead Generation Process Review

Lead Generation Process Review (LGPR)

It’s only after you see where you stand that you can move forward. Before you get started on automating your marketing processes, it’s best to make sure that they actually work. The Lead Generation Process Review (LGPR) takes a long, hard look at your current marketing practices, evaluates their effectiveness, identifies areas of improvement, and provides actionable recommendations.

This comprehensive, multi-step audit will determine whether the methods you have in place are effective at targeting the right markets and at nurturing sales leads into customers. Getting a better understanding of your strengths and needs is a crucial first step to take towards ensuring maximum efficiency and the highest possible returns. The LGPR will include:

• The examination of all of your lead generation methods online as well as offline. This will involve analyzing your website, measuring your social engagement, scrutinizing your digital presence on mobile platforms, and so on.
• We’ll evaluate the efficiency of your paid and organic search campaigns. This will let you get a clear picture of where you are in terms of pay per click (PPC) and search engine optimization (SEO) and we’ll also measure the performance of your social media and email marketing efforts.
• We’ll take a close look at your lead generation processes, from lead qualification to nurturing to conversion, and determine if you’re successfully engaging with your leads throughout the various stages of their decision journey.
• We’ll analyze your database management and customer relationship management (CRM) systems and help you find out if they’re organizing, automating and integrating the way they should.

These are just the highlights – we have a great deal more to offer and we’re always on the lookout for new and better ways to help businesses with their marketing. Check out our other services and contact us today if you’re ready to get started.