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Lead Generation


Lead Generation

Lead Generation

Businesses cannot grow without new customers. Lead generation attracts strangers and prospects that are likely to be interested in your products or services. Inbound Marketing creates the marketing funnel and processes that converts leads to customers.  If you want better results in developing new clients, efficient lead generation programs are essential.

For  lead generation service, we assist you to review the quality of the prospects generated in your current marketing programs and help you to identify new ones.  Some of these channels include:

  • Google Adwords
  • Facebook
  • Linked In/ Twitter
  • Email Campaigns / Newsletter
  • Online advertisements
  • Blogs
  • Contests

You are probably spending a lot of advertising dollars on online campaigns, but have not been satisfied with their returns. Evaluation of the leads generated will likely provide insights on how to increase the ROI on your marketing budget. For example, we noticed that customers tend to buy many keywords in their Adwords campaigns. After our evaluation, most of them realized that more than 50% of the keywords bought has not resulted in any sales conversion. If they re-allocated their budgets to higher performing keywords, their lead generation from Adwords would have be more effective.

At the same time, we develop customer profiles and identify target markets segments for your business. Having profiled databases allow you to match your campaigns according to user behavior of the market segments. This improves response rates, and increases effective of your marketing programs. Using our Dashboard CMO, you can visualize the development of your customer segments and growth of your customer database from your lead generation programs. You will be able to track activities of your market segments and engage them on a continuous basis.

Upon developing customer target segments and building their profiles, more marketing channels or lead generation funnels or programs can be develop to attract prospects. With more lead sources, and effective lead generation funnels, your business will succeed with constant growth of new customers.