How To Successfully Use e-mail Marketing
Should Your Business Use Email Marketing?
Many websites miss the mark when it comes to email marketing. Just about every successful online business will tell you, “the money is in the list.”
They are referring to the subscriber list built through a simple sign up form on your website. This list provides prospects looking for more information about whatever it is you sell. Whether your business is small or large, you need to build a list to achieve true success.
Different Forms of Email Marketing
How can you use email marketing successfully?
Email marketing isn’t just about building a list of subscribers. There are many different forms of email marketing including:
- Newsletter
- Digest of Recent Blog Posts
- Dedicated Emails
- Emailing for Lead Generation
- Special Occasion Emailing
- And More!
With each type of email marketing, comes a different way to connect with potential and current customers. For most companies, using a strategy including multiple types of email marketing will be the best route to success.
Emailing for Marketing Automation
One of the best ways to nurture leads and stay in constant contact with prospect is by setting your email marketing on automatic. With the right tools, you can set up a series of emails scheduled to arrive in the inbox of any new subscriber on specific days. This type of marketing automation provides a powerful approach for turning a prospect into a buyer.
With the right series of emails, you will actually be using inbound marketing to help the customer through the different stages of the buying process. Some prospects may need more information, while others just need you to email them at the right time. A well-designed email series will cover all bases when it comes to turning a prospect into a buyer.
Bulk Email Marketing
Another type of email marketing used by many companies is called bulk email marketing. This strategy usually includes renting or buying a list of prospects and sending out a large email blast. The response rate is usually very low, but so is the cost. For many companies, it won’t take more than a few buyers to see a positive ROI from a bulk emailing campaign.
Email marketing is a well-known strategy for driving new customers to any website. It can be used in many different ways, with the most powerful including building a list of subscribers to a newsletter or blog post digest. If you want to stay in contact with your potential customers, email marketing offers the right solution.
It’s totally right. Building a list or segmentation is vital for a highly targeted prospects.. While a customized and organized email marketing campaign using marketing automation delivers the result more effectively and more improves client relations… Emailing for cross channel marketing automation is what we use. This is a big advantage for nurturing leads.. It’s just all about sending the right message to the right person at the right time.. With the rise of social media and technology, I still rely on the power of email marketing has! 🙂 Thanks for this! 🙂
yes, it is all about right messages to the right target market segment at the right time. However, it is often difficult to get these “rights” right!