Features of Marketing Automation Solutions
If you are are comparing the different marketing automation platforms available, the following features should be available:
- Email Marketing
- Landing Pages
- Social Marketing
- Campaign Management
- Lead Generation
- Lead Management
- CRM Integration
Usage of Features
The usage of these features could range from easy-to-use to complicated. As such, it can sometimes be difficult to decide which solutions best suit your organization needs. A comparison of these providers is available in this report.
Most of these functions fall into the following 4 general categories, typically coinciding with the flow of Inbound Marketing. Read more in our next article on “What is the relationship between Marketing Automation and Inbound Marketing?“.
[…] marketing automation with a social media campaign isn’t always easy. There are many components you must put into […]