Optimizing eCommerce Website for Lead Generation

eCommerce website is designed to sell products and services online for the audience who love shopping online. A general eCommerce site compromises of trade platforms, online fund transfer, authentic products and many customers. eCommerce sites have a significant place among the people; as a result, many businesses have a website in addition to a physical store.

Regardless of having an eCommerce site with the basic features to give a good user experience, lead generation can be low. Lead generation from an eCommerce website is much more than the basic.

“Must” Factors for an eCommerce Website

1. Personalization: Home Page Optimization
   One feature that certainly has greater effect on website ranking and lead generation is homepage optimization. As always, first impression is the best impression, hence a personalized and user friendly homepage is important. Unique homepage which includes the Call-to-action buttons and signup forms, converts audience to customers.
2. SEO
   No matter how perfect a site is, it is not of much use fi it does not show up when looked up.  Indexing the website correctly to meet up Google’s standards and optimizing will result you with a good rank. A mobile responsive site is also an important aspect of SEO.
3. Content Marketing
   Good content is one of the important factors due to its role in digital marketing.  Google loves fresh and unique content. Captivating content not only boosts your online presence, but has the power to grow your authority among the audience. Utilizing the content marketing can help to bring in quality leads.
4. PPC Advertising
   Pay Per Click advertising helps your website show up in the results in addition to ranking on search engines. This is an effective strategy as it brings the right audience to your eCommerce site.
5. Social Media
   More than 75% of the mobile users utilize social media to access any business profile easily.  An authentic and complete profile can do wonders for an eCommerce website when it comes to lead generation. It is important to have business profiles on major social media sites.
6. Email Marketing
   All eCommerce sites need to have an email list and form to get more subscribers.  Compelling pop-up forms are a major drawback when it comes to lead generation, but persuading the audience with good services will give quality leads. Newsletters also help you keep your audience in the loop with the latest offers.