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Lead generation is important to any company that wants to show steady revenue growth and results. Yet, most companies do not have lead generation programs in place. Instead they depend on existing customers, and word-of-mouth to “spread the word” about their businesses. Otherwise, they hire more sales personnel to increase their revenue. Is this still
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Receiving the best possible digital marketing training can help you build your business or kick-start your digital marketing career. The more you know, the more clients will be willing to trust you and the better off you will be with your own business. Whether you plan to provide services for other companies or just use
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Lead generation isn’t always the easiest thing to accomplish. Many common mistakes can easily be made and a question every business should be asking is, are we asking leads to commit before we provide any real value? Value propositions are something you hear about quite often in business. If you want to gain more leads
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With digital marketing moving into mainstream marketing, how can companies organize their marketing operations to drive maximum impact? During initial meetings, we often ask our clients to define their objectives for their digital marketing efforts. Their replies are often broad and encompasses many areas: Enhance their websites Improve ranking in SEO Increase their engagements in
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Social media marketing is one of the newer online marketing strategies. It’s also one of the most powerful. With so much content flooding Facebook, Twitter, Pinterest, Google+ and other social media sites, your business needs to be on these sites. What is Social Media Marketing? Social Media Marketing (SMM) is an inbound marketing strategy used
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The success of most companies lies in their ability to meet their sales projections consistently and even exceeding them. However, meeting sales targets is also one of the biggest challenge faced by many companies and their sales executives. Previously, if sales targets were not met, you simply motivate your sales executives with incentives (or punishments).
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Possibly the most powerful online marketing strategy available, search engine optimization is used by just about every successful business today. The strategy can be quite complicated.  No matter the size of your company or website, you can benefit from a good SEO marketing strategy. What is Search Engine Optimization? Search engine optimization (SEO) is the
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Should Your Business Use Email Marketing? Many websites miss the mark when it comes to email marketing. Just about every successful online business will tell you, “the money is in the list.” They are referring to the subscriber list built through a simple sign up form on your website. This list provides prospects looking for
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Why Should Every Business Use Content Marketing? The evolution of the internet and the search engines have caused many small and large businesses to turn to content marketing as a source of lead generation. This type of marketing provides a great way to build a reputation, generate website traffic and gain sales. When a content
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Are you sending email promotions to your prospects, and looking at declining open rates? Here are seven types of emails that will improve your marketing automation Return on Investment (ROI): Newsletter emails Sent weekly, monthly or bi-monthly, newsletter forms the most basic form of email communication with your prospects or clients. It reinforces engagement with
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If you are are comparing the different marketing automation platforms available, the following features should be available: Email Marketing Landing Pages Social Marketing Campaign Management Lead Generation Lead Management CRM Integration Usage of Features The usage of these features could range from easy-to-use to complicated. As such, it can sometimes be difficult to decide which
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Inbound marketing is a framework that attracts prospective clients, nurture them into prospects and converts them into customers. Although the framwork is rather straighforward, most marketing campaigns focuses only on the first stage of the inbound marketing.

Now that you know that Marketing Automation (MA) will alleviate your challenging tasks in one way or another, how do you go about convincing your management to adopt some sort of MA solutions?

According to Wikipeidia, “Marketing Automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks“. We further define them as follows: