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The current pandemic has all of us locked at our own homes, with a huge break from our busy lives. And since we have a lot of time in our hand it is best to use them productively as we get through this pandemic. Apart from all the skill-building, you still have the opportunity to
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The COVID -19 pandemic has affected us all in one way another. Many businesses are struggling to keep up with lead generation and conversions. Some of the businesses have closed down temporarily and others have shut down completely. This pandemic has left many businesses in question regarding marketing and lead generation. But there are a
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Brand awareness is very important for any business regardless if it is big or small. Establishing the brand awareness among the audience helps you increase the sales as well. And the best way to achieve both is by resorting to advertising. Seeing your brand name often will make the audience familiar with the name. And
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Digital marketing is making a revolution in today’s world and is rising in importance everyday. A quick research can help you get a basic understanding of digital marketing, but it will not give you the required knowledge and experience needed to be a successful digital marketer. Hence proper digital marketing can help you achieve your
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Content is king. Content is an important aspect of SEO and thus digital marketing also focuses on the content marketing. The best way to manage and optimize content is by using Content Management System. But not all marketing beginners are familiar with the content management platforms, neither are aware which platform to choose. Content Management
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As a small business owner, what anyone wants is to establish the business online through a website for a small cost, but of a good quality. This is a real struggle when stepping into the unknown. WordPress, though people commonly consider as a blogging site, is a very convenient platform to build an attractive and
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Content is king, always. Usually, content which the audience love and abides the search engine guidelines combined with content marketing is the best for lead generation. But most marketers do not know what to focus on in their content marketing strategy. There is no one specific strategy for all business websites. In fact, understanding your
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For any start up small business, the most important step is to get the word out to the audience. While traditional marketing methods can be expensive, online marketing comes with low cost to free. But it is important to have the right strategy to run a successful marketing campaign and achieve the marketing goals.  
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Simple Tips to Boost Lead Generation Using a Regular Blog site The first step for lead generation is to create an online presence will be to have a complete website, then social media profiles and directories. But an online presence is not simply website and profiles, it is a long term run. Several factors help
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Google analytics is one of the main applications digital marketers today are using to track the website traffic and obtain performance reports. It is so much in use that Google analytics has become vital for a successful online website or campaigns. Google also provides  a premium GA 360, in addition to Google analytics. Not many
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Importance of Search Engine Optimization Training for Marketers Search engine optimization (SEO) is the basic of any successful website and it is important for any marketer to have a good training on it. Theoretical knowledge only will not help you excel in search engine optimization or make a successful business online. With a proper SEO
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Google analytics is a very popular web analytic software and most of the digital marketers are using this today. And it is very convenient as all you need to use Google Analytics is just a Google account. While it is just an online software it gives useful insights on a website and traffic. With Google
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With digital marketing becoming world’s fastest growing field and organizations are using it to make their business successful. Small businesses to large organizations are equally in competition as they have understood the benefits of digital marketing. But to use it right, a certain expertise is necessary. With digital marketing training you can reap the right
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We are living in a continuously changing world, where anything and everything is evolving. So has the traditional marketing evolved to digital marketing  and it is fast growing. Keeping up with the latest trends and having a clear idea on this field will help the growing marketers succeed. Digital marketing training course This course helps
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All websites have many goals, and to increase the conversion rate is a major goal of many websites. Though some websites may have an increased lead generation, the conversion rate might be very low. And the reason can be due to poor lead management. Lead management should be based on the customer experience to make
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Google being a prominent search engine has many other tools for digital marketing. Google Adwords is such a tool which works as an advertising service and run ad campaigns. Hence it is an important tool in the digital marketing field today, so that almost all of the digital marketers use today. First of all it
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The prime goal of most marketers usually running campaigns is lead generation.  Though the high number of visits seems like a great success, the amount of lead generation can be quite low. Numbers alone cannot determine the success, but a lot more. A successful campaign can be the one that meets your goal of lead
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For any small business or start-up business social media marketing is the first step into the digital marketing world, as told by most marketing people. But often the small business owners are not informed on what aspects they need to focus on. Social Media is very popular and vast, which provides many platforms to establish
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SEO is a very familiar term when it comes to digital marketing. SEO still works as a major part of the digital marketing for businesses. Though many marketers know SEO is important for business, not many are aware as to “Why it is important?” Search engines play a greater role in the success of a
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Social Media is the main platform any marketer uses to create an awareness of the brand among the audience. But using these platforms for lead generation is not often successful, even with Google Adwords, as they do not focus on the right factors.   Why should you use online advertisements? With online advertisements, you can
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