SEO is a very familiar term when it comes to digital marketing. SEO still works as a major part of the digital marketing for businesses. Though many marketers know SEO is important for business, not many are aware as to “Why it is important?” Search engines play a greater role in the success of a
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Social Media is the main platform any marketer uses to create an awareness of the brand among the audience. But using these platforms for lead generation is not often successful, even with Google Adwords, as they do not focus on the right factors. Why should you use online advertisements? With online advertisements, you can
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Google Adwords holds a prominent place in digital marketing when it comes to lead generation. Most of the marketers are focused on getting a number of leads in a short period of time that they fail to focus on the quality lead generation. Lead numbers may be high but the actual conversion is very less.
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Google analytics is a common tool most marketers use to keep track of the traffic and leads for a website. But not many of the marketers today track the visitors efficiently despite Google analytics being a major tool. Hence, every marketing person should focus on few areas to get lead generation. Understanding of how a
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Lead generation is important to any company that wants to show steady revenue growth and results. Yet, most companies do not have lead generation programs in place. Instead they depend on existing customers, and word-of-mouth to “spread the word” about their businesses. Otherwise, they hire more sales personnel to increase their revenue. Is this still
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With digital marketing moving into mainstream marketing, how can companies organize their marketing operations to drive maximum impact? During initial meetings, we often ask our clients to define their objectives for their digital marketing efforts. Their replies are often broad and encompasses many areas: Enhance their websites Improve ranking in SEO Increase their engagements in
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The success of most companies lies in their ability to meet their sales projections consistently and even exceeding them. However, meeting sales targets is also one of the biggest challenge faced by many companies and their sales executives. Previously, if sales targets were not met, you simply motivate your sales executives with incentives (or punishments).
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