5 Ways to Tweak Your Pages for Better Website Conversions

Building your website traffic is great, but if the traffic doesn’t convert, you’re dead in the water. Sometimes, it only takes a few small tweaks to push your website conversions in the right direction.

After spending your time creating the perfect content marketing strategy and implementing effective lead generation programs, you feel like you have everything in place. However, with the right tweaks, you may be able to take your website conversions to the next level. Here are five ways you can tweak your web pages and gain better website conversions.

Make the Call to Action more Compelling

Often, the call to action used isn’t very appealing. It may be something as simple as “Sign Up” or “Click Here”, which will work, but won’t create better conversions. If you want to create higher website conversions, get a bit more creative.

A bold call to action is likely to convert much better, such as telling your visitor to “Do It” with a clickable arrow image. You should also make sure your call to action is focused on the value your visitors will receiver. For example, it’s more effective to say “get your free sample here” than, “order your free sample today” because the first one highlights what the visitor will get and not what they have to do to get it.

In some cases, just changing the size or the color of your call to action makes all the difference. Test different colors and sizes to see which one will work best for you.

Utilized Exit-intent Pop-ups

Even though pop-ups are often annoying and interrupt the natural flow of a visitor, they can be very powerful. When you use an exit-intent pop-up, you provide one last opportunity to grab the sale. It’s not as interruptive and provides an effective way to engage the visitor with a discount code or any message you prefer.

Mobile Optimization

One of the fastest ways to increase your website conversions is through mobile optimization. If your website isn’t set up to sell on a mobile device, you are missing out. More people search on a mobile device than a laptop or desktop now and that number continues to grow every year. Right now, about half your website visitors probably access your site through a smartphone or tablet.

If you don’t have your site prepared to sell on a mobile device, you’re shooting yourself in the foot. It not only needs to be ready to convert, but also needs to load fast. Amazon found that if a page on their site took just one second longer to load, they would lose $1.6 billion every year in sales.

4. Use Click Triggers to increases website conversions

Click triggers provides a little bit of reassuring text to visitors when they make a buying decision. This is a great little tweak to increase conversions. Some examples of click triggers include:

• Customer reviews
• Product ratings
• Guarantees
• Secure-payment icons
• Benefits
• Additional product info, such as “most popular” or “top seller”

These triggers help to reassure your visitors and increase your website conversions.

5. Make Forms Simple 

Sometimes, you get plenty of visitors to the forms for the sale, but they give up. This is usually due to the form being too long, not set up properly or malfunctioning. You want to make sure your forms are very simple and easy to use. The shorter the form, the more likely it will convert to a lead or buyer.

Even making a simple tweak, such as asking only for an email address to subscribe instead of a name and email, could increase conversions. Reduce your form to only the absolutely necessary fields and you may just see your conversions increase.

There are many easy ways to increase website conversions. These five small tweaks could make a huge difference.