5 Easy Ways for Quick Lead Generation

Lead generation is very important for most businesses. Whether you’re trying to sell a product or a service, you need fresh leads you can turn into paying customers.

Maybe you’ve sent out mailers, printed out flyers and even marketed to your social media followers, but it’s not enough to create the leads you need. There are literally hundreds of ways you can create new leads. Here are five of the best choices.

Blogging

A blog can provide a very powerful, long-term solution to lead generation. It’s important to understand that you’re not going to throw up a few blog posts and automatically start seeing leads, however. Blogs take time, but once you get them producing leads, they will continue to provide a steady flow for the long term.

It’s easy to combine this strategy with a newsletter, as you can have your blog visitors sign up for your newsletter and receive regular updates. This can help capture more leads and give you an easy way to optimize those leads.

Creating Infographics

Infographics are a very sharable type of content and can really help bring in plenty of new leads. If you use infographics correctly, they can catch fire on social media and bring you a ton of new traffic. This traffic can translate into plenty of new leads for your website and your company.

Make sure to include your company logo and your website URL on the infographic. This will help to get people to your site even if your infographic is shared without a link back to your blog.

Coverage from the Media

Journalists hate it when PR companies continually contact them trying to get a story done for one of their clients. However, they are a bit more receptive to the owner of a company reaching out and telling them an authentic story. If you want to boost your leads, you can reach out to journalists and try to get some media coverage.

However, if you think a mass email will do the trick, you’re wrong. You need to personalize every email and make sure it’s not just a “to whom it may concern” type of email you are sending.

eBooks

With an eBook, you have the ability to give your audience something they need and get your name out there at the same time. You can give one away free of charge or even sell it for a small fee. When giving away an eBook, it can become a very good tool for getting people to sign up for your newsletter. This is one of the top online lead generation strategies you can use.

Social Media Marketing

Facebook, Twitter and many other social media sites allow you to target your audience with pay-per-click advertising. This is a great way to generate leads because you can use many different parameters to target the perfect audience for your specific offering. Whether you need to narrow the audience by age, location or interest, you can do so with the right social media marketing.

Lead generation is very important to any business. If you’re struggling to generate new leads, use these strategies to help bring in fresh leads for your company. You can find out more details on evaluating your lead generation here.